LINE Thailand handles the operations and support for 47 million monthly active users in Thailand, as well as managing local sales and marketing strategies together with the development of new and diverse businesses and services in Thailand. With the vision of "Life on LINE," LINE Thailand has built a platform our users can use to perform all of their daily activities, from the moment they wake up in the morning until they go to bed.
As Thailand is the second-biggest market for LINE after Japan, our services and apps are widely used throughout the country. In addition to the LINE messaging app, LINE TV is Thailand's leading OTT (Over The Top) platform, while LINE TODAY is the top online news portal. Other services, like LINE STICKERS, LINE MELODY and LINE Official Accounts, are also very popular in Thailand.
In financial-related areas, Rabbit LINE Pay is helping LINE users enjoy shopping and payment services through a convenient, swift, and secure mobile-based payment platform.
In October 2020, we introduced the mobile banking platform LINE BK (operated by Kasikorn LINE), linking Thailand's flagship banking services to LINE. Under the slogan "Banking in Your Hand," LINE BK makes it easy for LINE's Thai users to send and receive money, open bank accounts, receive personal loans, and make payments.